AI Insights · Timothy · January 2021
Q4 2020 Performance of Top Convenience Store Apps on iOS in the US
An insight into the Q4 2020 trends for top convenience store applications on the iOS platform in the United States. Detailed analysis of downloads and active users is provided, with data sourced from Sensor Tower.
In the fourth quarter of 2020, the convenience store sector saw a variety of user engagement across its top applications on the iOS platform in the United States. Data from Sensor Tower offers a glimpse into the performance of these apps, focusing on downloads and weekly active users as revenue figures were not applicable.
Dollar General experienced a noticeable uptick in downloads, starting at 46K in the last week of September and peaking at 61K in late December. The app's weekly active users also reflected a positive trend, increasing from 620K to over 719K by year's end.
The 7-Eleven: Rewards & Shopping app showed a steady performance in downloads with a high of 47K in early November and closing the quarter with 39K. Its active user base remained robust, starting at 1.15M and dipping slightly to 1.07M by the close of December.
Wawa saw its downloads grow notably from 27K to over 41K throughout the quarter. Weekly active users began at 191K and demonstrated a consistent increase, ending the quarter at 225K.
The 7NOW: Food & Alcohol Delivery app observed a fluctuating download trend, beginning at 42K and decreasing to 25K in October, then modestly rising to close at 28K. Active users showed a similar pattern, decreasing initially from 94K to 69K in late December.
Lastly, Family Dollar downloads fluctuated, with a peak of 33K towards the end of November and a decrease to 20K by the year's end. Its active users peaked at 65K in late November before falling to 56K in the final week of December.
For more insights into the app economy, Sensor Tower provides comprehensive data and analysis on the performance and trends of mobile applications.
